Did you know Turbo Fruits had their own record label called Turbo Time Records? Maybe it’s old news by now but it was news to me when I saw the announcement yesterday that a new PUJOL 7″ was ready to be unleashed on the world. So, what’s the deal with the label? It’s a straightforward concept of small releases meant to appease short attention span music fans. To be exact:
The plan is to release 6 vinyl & digital singles for each artist over a year’s time. At the end of the year long process, TTR will release the final product… a full-length TURBO TIME RECORDS SINGLES COLLECTION. The intention is to take the pressure off the artist of creating a “masterpiece†full length album all in one sitting. This way TTR artists can take their time creating a great album and release it to the public in pieces as it is being worked on. In this day and age, music fan’s attention spans are close to nil. So ladies and gentlemen of the 21st Century, be prepared to have your ADD-tweet-textin’ minds catered to…
So, there you have it. This is but the tip of the iceberg for loads more goodness to come. Keep an eye on their site and be sure to hit up the store to snag the first two releases.