It is my opinion that in the current climate of the music world that if you’re going to make a physical version of your album / EP / release / whathaveyou that you should make it as compelling and innovative as you can. Give people a reason to own the physical version. Such is the case with the new EP from Will Holland. The imagery itself is pleasing to the eyes but it has been designed to be folded backwards on itself and turned instantly into an envelope to send the music off to a friend (or enemy). It’s a smart way of recognizing the fact that a large majority of people who buy CD’s will likely instantly import it into mp3’s and, if they feel so inclined, can now send it off to be shared. A prime candidate for Clever Award of the Year if there ever was one.