In my recent scourings for new, worthwhile, local music I came across The New Whole Usuals. I was a bit hesitant to dive right in because, frankly, the band name screams some sort mid-90’s radio friendly pop band (no offense guys). But those concerns were quickly swept away before the first track, “Ipso Phanto”, had even cleared the halfway mark. Every New Whole Usual Will Die is a collection of very smart, lush and interesting pop songs. They span a nice gamut of styles throughout the record but keep it cohesive with a pervasive layer of strings. Personally, I love all the vocal variety. I look forward to hearing more from these guys but, in the meantime, highly suggest you go get the whole record.
