Aaron Hartley recently submitted a bit of an essay to Artists Paid regarding his tactics for tackling the task of promoting Theory 8 Records. He explains that he’s able to spread his latest news through the power of Tumblr, Twitter and Blip.fm; much more so than posting various news bits exclusively to the Theory 8 site or with mass emails. It’s a worthwhile read to say the least.
Related: The latest We Own This Town podcast is Theory 8 flavored – so go ahead and download it if you haven’t already.